Green Tec Hub Limited connects smallholder farmers to sustainable, profitable markets. We recognize that increased yields alone do not guarantee better livelihoods — access to competitive markets is essential. Our Market Linkages & Sourcing service ensures that the farmers we support can sell their produce at the right time, in the right quantities, and at the right price.
We establish strategic partnerships with local, regional, and international buyers — from agro-processors to exporters, retailers, and cooperatives — who are looking for quality, traceable, and consistent agricultural products.
- We vet off-takers based on credibility, payment consistency, and long-term commitment.
- Contract farming agreements are negotiated on behalf of farmers to guarantee purchase and minimize post-harvest uncertainty.
Greentec aggregates farmer produce by crop, quantity, and quality to ensure buyers receive a uniform and market-ready supply.
- We provide training and tools to standardize harvest, grading, and packaging practices.
- Aggregation hubs are established in farming communities to streamline collection and dispatch logistics.
- Through digital platforms and mobile tools, we match farmers with verified buyers in real time.
- For high-volume or perishable produce, Greentec manages physical sales events, such as farmers’ markets or bulk dispatches to urban centers.
- We analyze market trends, seasonal demand, and buyer offers to ensure farmers are paid fairly and competitively.
- We help them avoid middlemen exploitation and receive payments directly and promptly.
- We educate farmers on proper post-harvest handling to reduce spoilage and increase shelf life.
- We introduce access to drying, storage, and transport solutions that maintain produce quality from the farm to the market.
By cutting out exploitative middlemen and selling directly to credible buyers, farmers earn more.
Guaranteed buyers mean reduced anxiety about where or when to sell.
Predictable demand and price signals help farmers plan what and how much to plant.
Through our market linkage programs, rice farmers in Kisumu now sell at nearly double the price they previously earned in informal markets. In addition, off-takers are willing to invest in future crop cycles, creating a sustainable farming ecosystem powered by trust and profitability
